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    1.Tell us about you, your experience and time in the Middle East?

My 12 years’ experience has included six senior media roles and has led to my creating and hosting some of the largest business events held in the region to date. Most recently, I have been a company owner and am experiencing first-hand the very issues that I spent so long advising others about! These 12 years have been unique – giving me commercial and life experiences unavailable anywhere else.

2. How would you describe the culture of your business?

It aims for excellence and total client support.

3. What are the biggest challenges in the next 5 years?

The impact of smart technology in all areas of business life – including the service, training and coaching sector.

4.What are the skills and competencies that you would need to train in order to meet the region’s talent requirements?

I still believe that real expertise is only possible after years of experience of client-facing work. However, this can be enhanced by a good knowledge of digital media and smart communication strategies

5. What is your Philosophy?

Each day is a new day – live only in the present!

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