April Spotlight Julie Anne Odell Jupiter Eclipse Training

  1. Tell us about you, your experience and time in the Middle East

I like to think of myself as a Citizen of Planet Earth.  I was born in the UK, brought up in New Zealand and came to the Middle East originally in 1977.  I spent 18 years in Egypt and moved to Dubai in 1994 where I have been ever since.  So as you can imagine, I have seen a lot of change happen in the past 41 years.  Not just in Dubai, where it has been exponential, but also the entire region. I love the values of family that exist in the Middle East which, apart from the fact that I have my own family of half Egyptian kids and grandsons, is why I love living in this part of the world.  It has definitely become home to me and I can’t imagine living anywhere else.

It was very exciting for me in 2002 when Dubai Media City opened its doors to  entrepreneurs and that is when I took the leap of faith and started my own business. Dubai Drums was born then and has grown from strength to strength ever since. Interestingly enough, I started it in my back garden as a passion and a desire to help  people unite and be happy, so it’s amazing to see where passion and purpose can take you. In 2006 I embarked on a journey to bring deeper change to people and help them with their personal growth and self- worth and I have been a coach since then which is adding to my purpose of “leaving a positive footprint”.  I help people change from the inside out and upgrade their lives – it is incredibly empowering for me to help people evolve and witness their growth.

  1. How would you describe the culture of your business?

As well as being a professional entrepreneur and company owner there is definitely a strong spiritual aspect to me.  I believe that businesses are also holistic and need a mind, body, spirit element, just like humans, to be included in their culture.  This is why I chose the acronym of S.P.I.R.I.T for my company:

S – Success

P –  Passion

I –   Inspiration

R    Respect

I –  Intuition

T – Teamwork

3.What are the biggest challenges in the next five years?. .

The rapid growth of Technology! Personally, I think the biggest challenge in the next five years will be keeping up with technology; and finding ways to incorporate it into your business model; especially AI.   Change is something that humans tend to resist and as they say:  It isn’t the strongest of the species that will survive but the ones that are the most adaptable.

The other challenge is competition, Dubai being such a melting pot and  attracting  so many people from so many places  – competition.  As obviously, each comes  with their new ideas and sadly, others ready to copy your existing ones.  So it’s all about diversification, as you are either the innovator or the imitator!

4). What are the skills and competencies that are needed in order to meet the region’s talent requirements?

Resilience, change management, Inspirational Leadership, Emotional Intelligence –  EI, Relationship Management, Teamwork and Cultural Awareness.

5. What is your Philosophy

Follow your heart and trust your intuition and keep connected to “source” for spiritual growth.Bring the values of respect, integrity and trust into all relationships and be authentic no matter what, “ Walk the talk, “ light the path” and have the courage to “ Blaze Trails” and go where no leader has gone before so that others will confidently follow.





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