Some quick tips for increasing course bookings on your systems from our latest contributor GetAdministrate’s John Peebles
We all know that course bookings are the lifeblood to any training organisation. Even if you’re not selling your courses, you’re going to be looking to drive as many students to book onto your course offerings as possible.
So what’s the best way to increase course bookings?
Allow your students to register (and pay, if necessary) for your courses online.
What Separates the Best from the Rest?
Our experience gleaned from providing software to training providers all around the world has been informative when trying to discern why one business or operation performs better than another. In almost every case, those organisations that take online course bookings (even if the booking forms are internal or the courses are free) perform better than their offline counterparts.
Finding a Great Course Booking Platform
So what’s the catch? The reality is that without training management software, easily providing accurate, up-to-date online registration for students can be a major technical and operational hurdle.
If you’re considering implementing an online booking solution, make sure you consider the following:
Make sure it integrates with your current website or popular website platforms like WordPress.
If collecting payment, make sure that popular payment processors are supported (this will vary by geographic region and country).
Once a booking is taken, make sure that invoicing and registration on the actual course is quick and easy.
When you add a new course offering or schedule a new event, make sure that your booking platform automatically updates to avoid wasted time duplicating data entry (or even worse, requiring an IT person to help!)
By following these four guidelines, you’ll make sure you have a modern, easy to update, easy to use system that provides you with more students booked onto more courses!