Hello all. Allow me to share with you a proven path to increasing sales in any organization. This model is based on a scientific approach as to what makes people buy. These sales steps can be adapted to any sales environment.
- SALES CULTURE = as a professional sales person you must believe that you are in sales and are passionate about getting people to buy. Equally a sales organization must look + behave and act like a sales engine
- SOB = you must be a Student Of your Business, which means having a cutting edge "understanding" of your product/service + market + competition. This knowledge will help you to be of further value to your customer. Product Knowledge (PK) is just one of the elements of the curriculum
- LEADING METRICS = to increase your sales turnover/value you must work on
FOOTFALL - increasing footfall of prospects & loyal customers
CONVERSION RATE - The best way to improve sales skills is to teach someone to close more deals regardless of the amount. This enables them to build their confidence - a critical competency
AVERAGE SALE - The second best way to increase sales is to "build" a higher ticket/deal value. To accomplish this you must learn how to upsell & add on, being able to do both requires discipline
No imagine increasing your CONVERSION RATE + AVERAGE SALE :). This calls for a celebration on the sales pitch. Thank you