Spotlight On: October Rohit Bassi







Tell us about you, your experience and time in the Middle East.

In the summer of 2006 I landed into the blast furnace heat of Dubai. May 2011 is when I officially launched In Learning. Simple reason for making such a huge leap from a salaried job to a businessman was because I have a passion for learning and development in the most practical way possible.

Over the years I have had great opportunities to deliver workshops in countries such as Afghanistan, Congo, UAE, Saudi Arabia, Egypt, Nigeria, Australia, Philippines and many more. Workshops such as team building, public speaking, customer service, communication at all levels.

My experience of the Middle East is unbelievable. I have come across people from numerous nationalities thus allowing me to be much more flexible and adaptable in the way I think, act and achieve results. This is a place that has developed me beyond my limits.

  1. How would you describe the culture of your business?

That is a very interesting question. In Learning is about outperforming yourself. It is about overcoming your fears and doing the best you can.

Most of us are stuck in our rejections, regrets and resentments. This deeply has an impact on our emotional state, which in turn impacts both our personal and work life. So, it is about developing belief systems that leads to a productive emotional change and long lasting positive results.

The foundation of the organization is all about being thoughtful, taking action and generating results. Thus the tagline being Think, Act, Achieve.

  1. How easy is it for you to get direct access to the decision makers in your company?

I smile as I respond to this answer. Reason being, I am the decision maker. Yes, on occasions I do consult with my business partner but 99.9% of the times she let’s me run the show. I do get a blasting once in while to get back on track.

  1. What are your biggest challenges in the next 5 years?

Businesses face numerous challenges, for many it could be an endless list but I would like to focus on three.

The first challenge would be to continue educating the region on the importance of ongoing learning and development. There is a misconception in most peoples mind this stops at school. But you know that learning and development never stops, we are always in learning.

The second challenge is that both individuals and organizations have to realize that it is time for collaboration. There is too much focus on killing the competition thus energy is wasted unnecessary. It would be better to collaborate both internally and externally to achieve ongoing success.

The third challenge being is for individuals to lead themselves, in other words self-leadership. Bryant & Kazan define self-leadership as the practice of intentionally influencing your thinking, feeling and behaviors to achieve your objective.

  1. What is your philosophy?

I work on two major philosophies; actually they are not even philosophies, they are a way of life for me. These being “Feel the Fear & Do It Anyway®” and the “100 0 Principle”.

Another important factor that affects my life is something my father use to say to me as a child. He said, “even a donkey works hard, and look where it get’s him. So, you decide either you can work hard as a donkey or work smart”.

I am strongly inclined towards the principles of numerous spiritual souls such as Buddha, Meher Baba, Prophet Mohammed, Guru Nanak, Jesus Christ to name a few.

In essence my belief is that we are all spiritual souls on a journey of learning and developing our divine self. We are here to create, innovate and be compassionate to each other.

Rohit Bassi is the founder of In Learning and has been working with teams across the region so that they can outperform themselves. He works on the premise of “Feel the Fear & Do It Anyway®” and the “100 0 Principle”. He has carried out work for organizations such as Oracle, EMC, Alshaya, Baskin Robbins, Mazda, Emirates NBD, Emaar and many more.

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